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Positivity Leads the Way

Despite their young age, the owners of Mty Pirttimaa in Tornio, Finland are already experienced agricultural entrepreneurs. In recent years, they’ve made successful investments, the largest being a new free-stall barn completed in 2022.

Generational Shift and Growth

Brothers Pauli and Iivari Pirttimaa own the farm, which underwent a generational change in 2020. “That was the year we last celebrated high ECM production with cake and coffee—though back then it was in honor of the previous generation,” Iivari recalls with a smile.

They are the third generation of farmers on the farm. After the transition, milking began in a tie-stall barn with about 50 cows, which has since been renovated for young stock. From the beginning, it was clear that a new barn would eventually be built. The previous generation, Sauli and Merja Pirttimaa, had already laid the groundwork by expanding and acquiring more fields.

Both Pauli and Iivari have been involved in farm work from a young age, making the decision to continue the farm a natural one.

Transition to Robotic Milking

With the completion of the new barn in late 2022, the cows transitioned to being milked by two Lely A5 robots. “The cows adapted surprisingly well, and we didn’t have to cull any because of the change,” Iivari recalls.

The farm had prepared for the increased animal needs well in advance, using X-Vik sexed semen extensively. Most cows and heifers calved from X-Vik sexed semen, and the herd was expanded with purchased animals, mainly pregnant heifers.

Within six months, the barn and robots were nearly at full capacity. Soon after, a third robot was added in winter 2024. That summer and fall, a small extension was built to house dry cows and heifers close to calving. The barn now has 204 stalls.

When asked about future investments, the brothers smile: “Maybe it’s time to slow down a bit. Though silage bunkers and a paved yard are on our minds—especially in this wet season,” they say.

Iivari Pirttimaa together with VikingRed and VikingHolstein calves

Division of Labor

The farm operates without external employees. Most of the work is done by Pauli and Iivari, with occasional help from family.

Pauli handles machinery and feed preparation. The farm uses TMR feeding, supplemented with concentrate from the robots. Feed is distributed morning and evening, and a Lely Juno pushes it every few hours. “We intentionally keep the feed mild so cows stay motivated to visit the robots,” Pauli explains. On average, cows are milked 3.4 times per day.

Iivari is responsible for herd management, breeding, and insemination. “We get along well. Sure, we have our debates, but things run smoothly,” the brothers agree.

Active Breeding Program

The herd is predominantly Ayrshire (about 80%), which surprises many given the high production levels—over 14,500 kg ECM. Holsteins, often favoured for milk yield, make up about 20% of the herd.

The first Holsteins arrived in 2010, and their numbers have grown through both breeding and purchases. “Milk yield has always been our top breeding criterion,” Iivari emphasizes. This focus has driven their impressive results. “Last year we had excellent feed and outstanding first-calvers,” he adds.

While milk yield remains the priority, milking speed has become more important with robotic milking. “We can’t use bulls whose milking speed index is low,” Iivari notes. “Of course, overall balance matters—we don’t ignore other traits.”

All heifer calves are genomically tested, allowing early decisions on selection and breeding. In summer 2024, the farm conducted its first embryo flushes with two heifers, yielding around ten embryos—all successfully implanted and born as heifer calves. “We should definitely do more flushing,” Pauli says with a grin to his brother and the breeding advisor.

The farm radiates positivity and forward-thinking, leaving visitors impressed by the brothers’ modern approach to dairy farming.

Farm Facts

•    Farm: Mty Pirttimaa, Tornio, Finland
•    Owners: Brothers Pauli and Iivari Pirttimaa
•    Herd: 166 cows, 110 young stock
•    Main breed: Ayrshire (~80%), rest Holstein
•    Other: Ranked in the top 3 for ECM in 2024 in Finland

 

(Original text: Faba)